Five people. Five disciplines. The platform is built by engineers, the network is grown by community-builders, the brand is sold by operators, the identity is shaped by agency veterans. We do the work in parallel, not in sequence.
Founder · CTO
Builds the platform. Architect of the scoring engine, the player graph, and the multi-sport schema. Founder of AICO Tech, the company behind PointMates. Engineer first, operator second, the kind of founder who ships rather than describes shipping.
Community · CMO
Fifteen years building digital communities, 3.6M+ subscribers on YouTube, ~2M followers on Instagram. Owns the WhatsApp community, the content cadence, the mini-event format, the influencer relationships. The voice of the network.
Activations · Strategy
Decades on the regional event and activation circuit. Opens the conversations with anchor sponsors and brings the playbook for measurable brand experiences in the Gulf.
Strategy · Branding
Background: Leo Burnett and Publicis agency-side, 13 years in the UAE, most recent role client-side at Volkswagen. Launches in the region include New Balance and Spotify. Owns the brand voice, the 5-page identity exercise, the Arabic lockup, the personality.
International · Luxury
Twenty years in ultra-high-net-worth and luxury, based out of Monaco. Opens the international door for the platform and the premium tier of brand outreach. The first conversation with Rolex and Audemars Piguet routes through here.
The platform sells activations. The activations require a network. The network requires community. The community requires identity. The whole thing requires execution. We map each person to one of those layers, and we move in parallel.
Platform
Score engine, player graph, multi-sport schema
Community
WhatsApp, content, influencer, mini-events
Activations
Brand outreach, iPad surfaces, sponsored events
Identity
Voice, lockup, Arabic, sponsor deck
International
Monaco, UHNW, premium brand introductions
We are sizing two roles in parallel. If the description below sounds like you, send a note. We are pre-formal, the conversation matters more than the resume.
We are sizing this role with a regional PR / activation firm partnership as the alternative. Reach out if this is your shape.
Multi-sport schema and future verticals. Swift / Next.js / Supabase. Probably remote, ideally GCC-overlap timezone.
Brand introductions, court onboarding, role conversations, partnership ideas, press, investor curiosity. Direct to the team, no form, no funnel.